MB | megabyte. Approx a million bytes | |
Mb | megabit. Approx a million bits | |
macro | a computer routine that carries out a sequence of tasks | |
magazine | periodical that is published frequently. In 1755, Samuel Johnson’s Dictionary defined the word in its publishing sense: ‘Of late this word has signified a miscellaneous pamphlet, from a periodical miscellany named the Gentleman’s Magazine, by Edward Cave’ | |
Magazine Publishing Association (MPA) | trade body that represents US consumer magazine publishers. Established in 1919 | |
magazination | the process whereby newspaper have become to look more and more like magazines since the 1990s | |
makeready | preparing the printing press for a production run | |
managing editor | journalist who carries out managerial tasks on behalf of the editor. Usually includes production and budgetary duties, while still having writing and editing responsibilities | |
marketing | carrying out advertising, publicity, public relations and events campaigns to promote a magazine to readers, advertisers or the distribution trade | |
MARS | Magazines Add Real Sales. PPA-run 2005 research study aiming to show advertisers when buyers actually read magazines | |
masthead | 1 since the late 1980s, the name of a publication usually printed at the top of the cover or wrapper, often as a logo and often accompanied by issue number and date2 the box that gives details of the publisher, staff and contact information. Different publishers put this information in different places: on the contents page or on the leader page or on one of the pages near the back of a magazine. It is often acompanied by the magazine’s logo
3 also used for the logo – the name of the magazine in its chosen font on the front cover |
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Matchprint | colour proofing system. Trademark of 3M | |
media pack | promotional material to help sell advertising space | |
metamarism | phenomenon of a colour looking different under different lighting conditions | |
media | methods of communication used for information and entertainment, such as print, television, radio and the internet | |
media pack | information used by a publisher to attract advertisers. Usually includes: data on circulation; advertising rates; editorial policy; copy of the magazine | |
media quadmap | chart that plots the profile of a magazine against two criteria, such as the age and socio-economic group of its readers | |
mega | standard international unit prefix meaning a million; generally, something very large | |
merchandising | selling of products other than magazines by a publisher, for example, T-shirts | |
m/f | more (copy) follows | |
Mobizine | Platform for cut-down versions of magazines that can be downloaded to mobile phone. Trademark by Refresh Mobile | |
modem | MOdulator DEModulator. Device for converting digital data into analogue pulses to be sent down telephone lines and converting them back again | |
mook | Publications that are more thorough than magazines and more timely than books. Derived from ‘magazine’ and ‘book’ (Japan) | |
MPA | Magazine Publishers Association (US) | |
m/s | abbreviation of manuscript: the raw copy provided by writers | |
Miller, Beatrix | American editor of Queen magazine from 1959 into the mid-1960s and then of Vogue for 22 years. Known as ‘Miss Miller’ to staff and ‘Bea’ to friends | |
net | used as opposed to gross. A net figure is lower than gross. For example, a net sales figure for a magazine would exclude unsold copies, ‘returns’. London Opinion in 1914 stated: ‘The Daily Mail says that when they [other publishers] won’t publish the net sales it looks fishy’ (‘Whipped Topics, 6 June). At the time, the Mail was trying to establish more creditable circulation figures and declared that its figures were audited by an accountant and that they were net sales, rather than the number distributed (unsold copies would take weeks to be returned) | |
net paid circulation | total paid circulation, either through single copy newsstand sales or subscription in ABC reports. Payment must be not less that half of the cover or subscription price | |
Neuman, Alfred E. | mascot for Mad in the form of a freckled boy | |
News of the Screws | nickname for the News of the World | |
new media | digital media such as CD-Rom, websites, broadcast e-mail and web casting | |
newsprint | cheapest type of printing paper. Produced from wood pulp. Typically 45 g/sq m | |
NFRN | National Federation of Retail Newsagents (UK). Rebranded as Federation of Independent Retailers (‘The Fed’) in 2017. Employers’ association with 15,000 independent shops as members in 2020 | |
non-heatset printing | uncoated paper absorbs ink, so heat is no needed to dry the pages after printing | |
non-paid circulation | free copies of a publication sent to individuals who meet certain criteria set by a publisher | |
NRS | National Readership Survey. Matches newspaper and magazine buying patterns to demographic data. Published yearly (UK). NRS Xtra is a separate survey of about 50 computer titles |
2021-01-04